They don’t just want your ticket or cd sales, now they want to sell you underwear. For the past several weeks, Asking Alexandria’s drummer James Cassells has been teasing his upcoming underwear line “Himeros” on his Instagram feed. He has also partnered up with the guy who will forever live in infamy for selling you Myspace layouts. A match made in heaven?
Here’s Cassells modeling the new men’s underwear brand:
The other co-founder Aaron Marsh, also teased the new brand today:
The duo have also announced a YOUNOW they will be doing tomorrow at 2pm to promote the new brand:
We all know times are getting tough for todays metalcore bands, but what do you think about James’ new business endeavors? Leave us a comment!